Project Overview
Diageo are a leader in spirits, but they exist in a declining category. The only path to growth is to lead culture itself. This piece illuminated where the greenshoots within the culture of spirits lie today and the tangible things Diageo must focus on to realise a vision of a vibrant future for Spirits in Australia. My involvement in this presentation and newsletter was to beautifully craft all the information, summary, video hypereel in a logical, stylised, impactful way for all to see.
My Contributions
Concept, Design, Layout Design, Typography.